Janaan Ahmed (0353333)

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Major Project

on April 22, 2026

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Advanced Typography / Task 2A & 2B: Key Artwork & Collateral

28.09.22 - 04.11.22 (Week 5 - Week 10) Janaan Ahmed (0353333) Advanced Typography / BDCM Task 2A & 2B: Key Artwork and Collateral JUMP TO: Task 2A: Key Artwork Task 2B: Collateral Feedback Reflection Further Reading Lectures LECTURE #3: CONTEXT & CREATIVITY Context here means historical context. Handwriting Why is handwriting important in the study of type/typography? The first mechanically produced letterforms were designed to imitate handwriting. It forms the conventions that mechanical type would try to mimic. The tools and materials that were used contributed to the unique characteristics of the letterforms created. ...

Advanced Typography / Task 1: Exercises 1 & 2

30.08.22 - 10.10.22 (Week 1 - Week 7) Janaan Ahmed (0353333) Advanced Typography / BDCM Task 1: Exercises 1 & 2 Lectures WEEK 1 (30.08.22) Introduction Mr. Vinod walked us through the module and the resources on the facebook group, and briefed us on out 1st task (due next week). This week we're expected to Enter label link into feedback sheet Watch lecture video 1 & the 2 tutorials Work on ex 1: typographic systems Upload progress on blog AdTypo #1: Typographic Systems All design in based on a structural system, According to Kimberly Elam, there are 8 major variations, with infinite permutations within each system: Axial ...

Advanced Typography/ Task 3: Type Exploration & Application

26.10.22 - 30.11.22 (Week 9 - Week 14) Janaan Ahmed (0353333) Advanced Typography/ BDCM Task 3: Type Exploration & Application Lectures AdTypo #4: Designing Type Why design a typeface? It carries a social responsibility: one must continue to improve its legibility. It is a form of artistic expression. Establish unique visual branding 1. Frutiger Font family: Sans-serif Designer: Adrian Frutiger (Swiss type designer known for Frutiger, Univers, Avenir) Year: 1968 For: Charles de Gaulle International Airport, France Purpose: To create a clean, distinctive and legible typeface that is easy to see from both close and far away. Extremely functional. Consid...

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