Typography/ Task 3A: Type Design & Communication


11.05.2022 - 31.05.2022 [Week 8 - Week 10] 
Janaan Ahmed (0353333)
Typography / Bachelor of Design (Hons) in Creative Media
Task 3a: Type Design & Communication

Lectures 

Week 7 

Typo 3a: Typeface Construction (shape)

We are advised to watch the videos in the lecture playlist relating to our task at hand. In this particular video, Mr. Vinod teaches us how to digitise and example sketch. It is best to start by creating the letter 'o' and our letterforms off of that.

Week 8 

Independent Learning Week.

Week 9 

Mr. Vinod gave feedback to the class's sketches. 

Week 10

The class showed their digitisation of the fonts. Mr. Vinod showed us how to approach constructing a letterform if we had any difficulties on Illustrator. He also briefed us on Task 3B. 



Instructions


Task 3a: Type Design & Communication 

Task Info:

  • We are to design our own typeface. We are required to  make a minimum of 5 sketches and choose to digitise the one that thrills us the most. 
  • Before digitisation, we deconstruct 1 typeface from the list of 10 provided fonts, which most closely matches our typeface (done to understand the nuances that go into designing a letterform).
  • The characters we are required to design are as follows: a e t k g r i y m p n ! # , .
  • They can be one of either uppercase or lowercase.

Visual Research:

Google fonts

Fig 1.1: Gugi Typeface

Fig 1.2: Poiret One Typeface

Fig 1.3: Bigshot One

Some display fonts from Behance that I like: 

Fig 1.4: Cako Typeface

Fig 1.5: Magnat Variations


Fig 1.6: Magnat letterforms


Fig 1.7: Magnat letterform variations

Process:

Sketches
I quite liked the geometric shapes in Cako and stroke contrast in Magnat, so tried to implement some of those characteristics into my sketches.

Fig 2.1: Sketches (06/06/22)

I chose to digitise sketch #3 as I liked it best from among everything else.

Deconstructing Letterforms
From the 10 provided typefaces, ITC Garamond Std (Bold Condensed) had the most similarities with sketch #3. I chose to deconstruct the letters r,g, and a: 

Fig 2.2:Deconstruction of Garamond 'r' (07/06/22)

Fig 2.3:Deconstruction of 'g' (07/06/22)

Fig 2.4:Deconstruction of 'a' (07/06/22)


Setting the guidelines
After creating a new document (1000pt x 1000pt), we first draw a rectangle to establish the mandatory 500 pt x-height. The other guides (ascender, descender, capline) are then referenced off of Myriad Pro's Tyd at 500pt x-height. 

Digitisation
I started by creating a template layer of my sketch image.

Fig 2.5: Sketch image made into Template (08/06/22)

Since I chose to design lowercase letterforms, I started by creating the letter 'o', as advised by Mr. Vinod. 

I then proceeded to create the letters g, a, however came across some difficulties especially with the a. I had a hard time getting it to look like my sketch, so tried searching for some resources online to trouble my problem

Fig 2.6: Progress of creating a,o, g (10/06/22)

From a bit of reading, I learned that when designing lowercase letterforms, it is best that we initially create the letter 'n' along with the 'o' (as mentioned by Mr. Vinod). These are crucial as all the other letterforms will be based off of them.  

Fig 2.7: final design for o and n as base letterforms (10/06/22)

I learned it is important to maintain a consistent overshoot across letterforms, and so created an extra guideline from the ruler bar. 

Fig 2.8: Measuring space between counterform edge and overshoot (10/06/22)

Fig 2.9: Measuring overshoot (10/06/22)

Fig 2.10: Overshoot across letterforms (10/06/22)

When setting the counterform of the letters, I had to rely on optical visual adjustments to see which one was more balanced and complementary to the rest of the letterforms. 
Fig 2.11: Variations of 'a' (10/06/22)


After all characters were created, we then merge each one so that the individual shapes are all united into one letterform. Any excessive anchor points should also be deleted so they appear smooth on Fontlab.

Transferring to Fontlab
On Fontlab, we first head to the font info and  set a name for our font. We also set the metric and unit dimensions for it by referencing the values from Illustrator. 

Fig 3.1: Font Info (11/06/22)

Fig 3.1: Font Info 2 (11/06/22)

After the guides are created, we head back to Illustrator to copy paste each glyph into Fontlab.  Simply move the x,y axis on the ruler bar towards the edge/baseline of each letterform before copy-pasting it directly onto Fontlab.  

Fig 3.3: Dragging ruler axes to letterform edge (11/06/22)

I ran across many challenges in trying to get the glyphs to align in the same way that it did in Illustrator. It took several painstaking attempts to resize and align it to the guides (ascender, descender, baseline, capline).
Funnily enough, it was only after completing them that I realised that I forgot to change the copy-paste settings on Fontlab *facepalm*.

Fig 3.4: Correct Duplicate Settings (11/06/22)

Apart from that, the counter space for the letter 'p' was oddly not showing despite me having merged all its constituent shapes on Illustrator. However, seeing as how the tools on fontlab and Illustrator are similar, I managed to use the fill tool to create the counter space.

Fig 3.5: Weird mishap of counter on exporting (12/06/22)

Fig 3.6: Counter is corrected using the fill tool (12/06/22)

After importing all the glyphs, we adjust the kerning for them on the metrics window. We first reset the side bearing values of each glyph to 0 (or directly set to a standard value of 50 pt). 

Fig 3.7: Resetting left and right bearings to 50 pt (12/06/22)

We then proceed to adjust the individual kerning between letter pairings. 

Fig 3.8: Kerning individual letter pairings (12/06/22)

Lastly, a value for space is added by adjusting the width of the side bearings.  

Fig 3.9: Creating a value for space (12/06/22)

Fig 3.10: Testing the font (121/06/22)

We are now ready to generate the font after double checking the font info.

Poster Design
After adding the font into our computer's fontbook, we proceed to showcase it in an A4 poster design. We are required to maintain the point size for all letterforms. I made several compositions and narrowed down from what I liked best.

Fig 4.1: Poster compositions (13/06/22)

Since we aren't allowed to use colour or point size variation, I thought to create visual hierarchy by shifting the values. 

Fig 4.2: Poster compositions (14/06/22)

After the side by side comparison of the white vs black background, I decided I liked the black background better. Maybe I got a bit too obsessive with the details but here are more subtle variations of the chosen compositions. 

Fig 4.3: composition variations (14/06/22)

Fig 4.4: More subtle variations because I'm indecisive (14/06/22)

In the end though, I preferred to keep things simple and opted to maintain the value. To choose a winner for the 3 finalists, I considered alignment and visual flow.  

Fig 4.5: The top 3 finalists (14/06/22)

Final Outcome:

Fig 5.1: Mintea Letters Final JPEG  (14/06/22)

Font info:
Name: Mintea 
Ascender: 734
Capline: 697 pt
X-Height: 500 pt
Baseline: 0 pt
Descender: -228

Download Mintea here!

Fig 5.2: Mintea Poster Design Final JPEG (14/06/22)

Fig 5.3: Mintea Poster Design Final PDF (14/06/22)


Feedback

Week 9,10

GENERAL FEEDBACK
  • Bowls should be consistent. Try to base letters off of 'o'. 
  • Keep point size consistent in poster design

SPECIFIC FEEDBACK
(Some feedback to my peers that applies to my work as well):
  • The curve of the y though it follows 'o', can be pulled in a little more since there is too much 'blackness' i.e. looks too condensed in that edge. 
  • Hashtag has to be slightly slanted. Better to keep vertical stroke thin and horizontal thick.


Reflection

EXPERIENCE
Starting off was a bit hard as I had no idea which direction I wanted to go in terms of font design. It was also a bit difficult to navigate Fontlab initially since I only watched the tutorial for Fontlab 5. It wasn't until I was almost done that I discovered the tutorial for Fontlab 7 so it was quite a laugh. Overall though I had a lot more fun than I anticipated doing this project, despite getting frustrated by the little intricacies in type design (those pesky anchor points!). 

OBSERVATION
It is actually a lot harder to avoid jaggedness along a stroke and achieve smooth curves along it. Each time my letterform looked unbalanced,  I had to zoom in and adjust anchor points or add little curves to make the transition from one part of a stroke to another look seamless. Also, while adjusting the kerning between letter pairings I realised just how much time it would take to actually craft a complete set of a font and it just blew my mind. 

FINDINGS
This was a very humbling experience as I never really considered how many decisions and time go into crafting the parts of a letterform. Though at first glance fonts often look effortless to the eye, I now know that a lot of work and iteration is required to craft a unified letterform that looks harmonious and 'effortless'.


Further Reading 

Bettering your Lettering Tip #1 : Overshoot
In this article I learned about the importance of overshoot in achieving visual balance between glyphs.

FIg 6.1: Rounded glyphs create illusion of being smaller despite being same height. 

Character design standards: Lowercase for Latin 1
In this article I learned about some rules that apply throughout designing a typeface. For example, lowercase round characters (that have the same top and bottom feature) should overshoot the baseline of the flat characters the same amount as the top overshoots the lowercase flat characters. However, it is better to balance them optically instead of mathematically. 

I also learned that for lowercase letters, o and n are used as the model characters to space the rest of the group. They are used in chains to test out how other characters with rounded or straight stems would sit between the space.

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